off Snapchat’s best features.
Instagram’s fight to stay ahead of Snapchat involves stealing
its best features so that users have no reason to switch. That
continues today with the introduction of Face Filters, which,
just like Snapchat’s, apply things like glasses, hats, animal
ears, and more to your selfies.
really suffered during the rise of Snapchat; it’s now growing
faster than ever after
surpassing the 700 million user milestone. But in an effort
to ensure that won’t change, it has been ripping off popular
Snapchat features to prevent users from wandering.
Instagram picked up its own Stories feature last August,
followed by stickers and the ability to send disappearing
messages. Now it is adopting Face Filters, a feature
popularized by Snapchat but already offered by Facebook, which
acquired Instagram in 2012.
Filters on Instagram work exactly as they do on Snapchat: You
point the camera at your face, and the app automatically
applies cute and humorous effects, such as glasses and
crowns, hats and headbands, animal ears and noses, and more.
You can preview some of the filters in
the promo video below.
Filters can not only be applied to still images, but also
videos and Boomerang clips. You can then send them directly to
your friends or add them to your Story, but strangely, you
won’t get the option to publish them in your feed.
has also added the ability to post videos that play backwards
with a new Rewind feature (another inspired by Snapchat), and a
customizable hashtag sticker that you can apply to your