products can be used by everyone.
A cup of coffee with Tim Cook
can cost thousands of dollars, but to mark Global
Accessibility Awareness Day Apple’s CEO has made an exception.
Apple’s stance on Accessibility, Apple invited three YouTubers
with disabilities to its campus for a cup of joe and a casual
chat with Tim Cook. In their brief interviews, they
discuss everything from the challenge of getting Apple
Watch algorithms to recognize wheelchair movement to Apple’s
history as a company with values.
Check them out below.
don’t necessarily cover a whole lot of new ground, although
they’re certainly interesting viewing as a reminder of just how
seriously Apple takes the subject of accessibility. For
instance, Cook reiterates what he told
investors a few years ago in terms of not being overly
concerned about return-on-investment when it comes to making
Apple products accessible to all.
He also talks about Apple’s mission for democratizing
technology, and describes how Apple has always been a company
values it wants to share with the world.
There are also a few neat tidbits, like the aforementioned
discussion of the Apple Watch’s wheelchair rolling algorithms,
which Cook said presented a challenge since wheelchair users
often use their chairs very differently — which made it tough
to track movement.
There’s also a brief discussion of Pokémon
GO (apparently there are Pokémon to be
found in the Apple cafeteria), and about Tim Cook’s favorite
hobby — which he describes as weightlifting.
The importance of Accessibility
The new videos arrived one day after Apple
debuted a series of “Designed for” videos on its
YouTube channel, depciting how Apple’s Accessibility features
can help users such as a visually-impared DJ who uses the
award-winning VoiceOver feature to work.
Although Apple has long embraced Accessibility tools, this has
really ramped up in recent years under Cook’s leadership. For
example, last year
Apple opened a new section of its online store where
shoppers can find a range of accessibility gadgets. These are
split up into vision, physical and motor skills, and learning
and literacy categories, and feature products for Mac, iPhone,
Good work, Apple!