Apple’s ‘One Night on iPhone 7’ Ad Campaign on Display in 25 Countries Starting Today

Apple has introduced a new “Shot on iPhone” campaign called
Night on iPhone 7
” that will be on display in 25 countries
starting today.


Jennifer Bin sought to show a different perspective of

Apple enlisted a group of photographers to capture photos on one
night—November 5, 2016—to showcase the low-light capabilities of
the iPhone 7
and iPhone 7 Plus cameras. The photographers traveled around the
world, ranging from the clubs of Johannesburg in South Africa to
the rooftops of Shanghai in China.

Some of the photographers tackled extreme climates in search of
the perfect shot. Chicago-based photographer Reuben Wu ventured
to Java, Indonesia to photograph the 130 active volcanoes,
using an iPhone 7 attached to a drone to capture breathtaking
views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn
traveled to Iceland to photograph the foreboding terrain of the
Arctic, traveling overnight by dog sled.

The photos will presumably be displayed on
billboards and other advertising mediums in a number of cities
around the world.
A collection of seven photos in the campaign can be downloaded
from the
Apple Newsroom

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