Apple’s ‘Planet of the Apps’ Television Show Launches Tonight

Apple’s first original television series, Planet of the
, will premiere tonight, according to
. The show, which was screened earlier today at
the Worldwide Developers Conference, is set to premiere at 9:00
p.m. Pacific Time on Apple Music. Apple will also make the first
episode free on iTunes and the Planet of the Apps

Produced by Ben Silverman, Howard Owens, and,
Planet of the Apps is an unscripted television show
about apps and the developers who make them. The show is
similar to other television shows like The Voice and
Shark Tank, in that it features developers pitching
their app ideas for a chance to be mentored by influencers and
entrepreneurs like Gary Vaynerchuk, Gwyneth Paltrow, and
Jessica Alba.

The advisors help chosen contestants build their apps and prepare
them to ask for funding from participating VC company Lightspeed
Venture Partners. In an interview with Reuters, iTunes
chief Eddy Cue says Planet of the Apps answers the
question of how to take an idea to a finished product.

“The question when you have ideas is how to take those to
fruition,” Eddy Cue, Apple’s senior vice president of Internet
software and services, said in an interview. “Sometimes you may
not know how, you might be afraid of what’s involved. This
really shows how that’s possible.”

Filming for Planet of the Apps show began

towards the end of 2016
wrapped up in February
. Most of the filming took place on an
Apple-built set near Hollywood.

According to Reuters, the first two episodes feature
developers presenting apps for online shopping, campus safety,
and a school backpack, which will be featured in the App Store
following the conclusion of each episode. Developers who are
able to make it to the final round of the show will receive up
to $10 million in funding.

Apple plans to heavily promote Planet of the Apps,
with Cue saying “All of our customers are going to be exposed
to this in one way or another.” The show will be followed by
Carpool Karaoke: The Series, another Apple-owned
original series that is
set to launch
on August 8.

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