Apple Music nabs former Spotify exec to work with indie labels

apple music appSteve Savoca
joined Apple Music in January.
Photo: Ste Smith/Cult of Mac

Apple has hired a former Spotify executive to work with
smaller, independent labels.

Steve Savoca
joined Apple Music in January after five years as Spotify’s
Vice President of Content.

When he joined Spotify back in 2011, Savoca became one of the
Swedish firm’s first American employees. He served as global
head of label relations, and also oversaw artist marketing and
promotion. Prior to that, he was head of digital at Domino
Records.

Steve SavocaSteve Savoca.
Photo: LinkedIn


Savoca will
now head up label relations for Apple with a focus on indie
labels — particularly those overseas, according
to Business
Insider
He will be based out of New York.


Apple Music
is still substantially smaller than Spotify, but it has been
trying to compete by offering exclusive tracks and albums and
other content that its rivals do not have. Apple has previously
stated it wants to do more than just match Spotify’s song
catalog.

Back
in December, Apple Music content chief Larry Jackson said Apple
Music aims to be “something that’s the intersection of all
things pop-culture… I like to think of it as a place where the
best creative thinkers in music can congregate and come up with
different ideas.”


Joining
forces with indie labels that might not be available on other
music streaming service is certainly one way of executing that
vision.



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