Apple’s “Designed for” videos focus on accessibility.
In keeping with its trend of highlighting regular users in its
ads, Apple has debuted a new series of videos on its YouTube
channel, showing how Apple’s Accessibility features can help
users in their everyday lives.
“Designed for” videos, each running under two minutes,
highlight stories like a visually-impaired DJ who uses Apple’s
award-winning VoiceOver feature, or a sport-playing
teenager unable to use her natural voice, but able to
communicate using the TouchChat app on her iPad.
Check them out below.
Keep an eye on accessibility
Under Tim Cook’s watch, Apple has
pushed to highlight the importance of devices and tools aimed
at supporting disabled users. In a 2013
speech, Cook said that disabled users can be “frequently
left in the shadows of technological advancements that are a
source of empowerment and attainment for others.”
has taken steps to help change that, such as last year
opening a new section of its online store where shoppers
can find a range of accessibility gadgets. These are split up
into vision, physical and motor skills, and learning and
literacy categories, and feature products for Mac, iPhone, and
to highlight some of the resulting stories is a great move for
Apple. We’re also continuing to dig the strategy of creating
primarily for online, rather than TV, audiences, which
allows Apple to tell stories that may be so easy to tell in the
short space of a television commercial.