Macs “pro” again?
Photo: Cult of Mac
This week, on
The CultCast: new MacBook Pros at WWDC? Insiders say yes!
We’ll tell you all we know. Plus: why future Macs might get
much faster CPUs; Apple makes a big move to bring manufacturing
back to the US; and we’ll wrap up with 5 weird and whacky facts
about the new Apple Park campus.
Our thanks to
Squarespace for supporting this episode. It’s simple to accept
Apple Pay and sell your wares with your very own Squarespace.com website. Enter
offer code CultCast at checkout to get 10% off any hosting
CultCast #284 –
New MacBook Pros at WWDC!
Subscribe on iTunes
Twitters, if you please
@bst3r / @erfon / @lkahney
Join us on
Reddit to discuss episodes and vote on story topics for future
This week’s links
- Apple hasn’t released new hardware at a WWDC keynote since
2013, but the company is allegedly planning to unveil a new
lineup of MacBooks, according to a report that claims the new
machines will pack Intel’s new Kaby Lake processor to bring
more speed than ever.
- Three new laptops will debut at WWDC 2017, claims
Bloomberg, citing “people familiar with the matter.” Both the
MacBook Pro and 12-inch MacBook will be updated with new Intel
- Apple is also supposedly considering updating the 13-inch
MacBook Air with a new processor, too, which would be quite a
surprise as most observers assumed the machine was on its last
legs now that the MacBook and MacBook Pro are thinner. Sales of
the old MacBook Air remain “surprisingly strong” due to its
cheap price tag, claims one of the report’s sources.
- What features needed to make the machine exciting again
- Shows Apple may be getting about making Mac great again.
- Meager performance gains aren’t all Apple’s fault
- Chipmakers in past years focused on increasing performance
by raising the clock frequency. But that made chips power
hungry, and their focus shifted to adding cores, which boosted
performance but also added battery life to laptops. Then the
focus turned to integrating technologies like graphics and I/O
buses inside processors. Gaming and virtual reality have
brought a focus back to raw CPU performance.
- The performance improvements from Skylake to Kaby Lake
topped out at 15 percent. The CPU performance boost for
Cannonlake should be at least that, Intel said.
- The gaming market is exploding, especially eSports, and
demand for high-performance Core i7 chips skyrocketed last
- Intel may be trying to catch up with AMD, which is boasting
a 40 percent performance improvement for its upcoming Ryzen
- Apple’s Amazon Echo rival standalone Siri speaker will come
with a touch-sensitive display, claims KGI Securities analyst
- In a note to clients over the weekend, Kuo suggested that
the Siri home speaker will have a “touch panel,” although it’s
not known whether this will be a full-on screen or a simpler
touch-based interface of some sort.
- You may have heard that Tim Cook recently announced a $1
billion Advanced Manufacturing Fund in an interview with Mad
Money’s Jim Cramer at Apple Campus, he said the goal was to
push “people to do advanced manufacturing in the United
- Rather than pulling from its enormous pile of overseas
cash, Apple is borrowing the money for its $1 billion fund
since that is cheaper than paying to repatriate its foreign
- Apple has awarded Corning the first grant of its $1 billion
investment aimed at boosting high-tech manufacturing jobs in
the United States. The glassmaker will receive $200 million.
- Apple’s contribution is part of its “Advanced Manufacturing
Fund” will support Corning’s R&D, capital equipment needs,
and state-of-the-art glass processing.