Steve Jobs wanted Jeff Goldblum to be ‘voice of Apple’

Steve Jobs wanted The Fly and Jurassic Park
actor Jeff Goldblum to be the “voice of Apple,” the actor
claimed in a recent interview on the Today Show in
Australia. “Steve Jobs called me up a few decades ago,”
said Goldblum. “That was early on, and I did not know it was
Steve Jobs.”

Sadly it didn’t
exactly happen like that. It seems that, unlike life, Steve
Jobs, uh, couldn’t find a

there’s no timeline on when this would have happened, or what
the “voice of Apple” may have entailed.
Gizmodo suggests
that this could have led to
Jeff Goldblum becoming the voice of Siri, instead of
actor Susan Bennett.

As enjoyable a thought as that may be,
however, it doesn’t seem totally likely. Apple acquired

Siri back in 2010
, which wouldn’t be “a few decades ago” by
any stretch of the imagination. In fact, Goldblum’s association
with Apple goes back a lot further than that — making it
virtually impossible that Goldblum would be
unfamiliar with Jobs at the time Siri was launched.

first association with Apple came in the late 1990s, at the first
MacWorld where Jobs made an appearance after returning to the
company he co-founded. At the event, Goldblum made one of the
best quips about Apple’s chaotic nature at the time, saying that,
“In Jurassic Park and the upcoming Lost World,
I play Ian Malcolm, an expert on chaos theory — so I figure that
qualifies me to speak at an Apple event.”

Later on,
after Jobs was back running Apple and had launched the
, Goldblum was recruited once more to play himself in an
ad, describing the new computer. Unlike subsequent actors
associated with Apple, however, this never became a recurring

One part of the story that is pretty neat, though, is the fact
that Jobs was willing to pick up the phone and speak to people
in person to try and persuade them to help out the Apple cause.
Throughout his career he was more than willing to do this, and
it came in particularly handy when securing deals for Apple
before it had its massive resurgence in success — such as
securing the likenesses of people for the
“Think Different” campaign

In Walter Isaacson’s 2011 biography of Jobs, he tells a story
about how Jobs could be so convincing that Robin Williams’ wife
wouldn’t even allow her husband to speak with Jobs on the phone
knowing that Jobs would easily convince him to narrate an ad
that Williams didn’t want to do.

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